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Racecourse Marketing Rate Card 2026
R Racecourse Marketing

N° 2026 — Australian race clubs

Rate Card.
Cup days, sold out.

Every retainer tier, every sprint inclusion, every project line item. One studio that exists for one industry only.

01. Australia-wide coverage
02. Fixed fees · no hourlies
03. Effective Jan 2026 · ex-GST
01 / 07
How we package it Three offerings

N° 01 — The model

Three things we sell.
Pick what fits.

Most clubs use all three across a year. You don't have to. Start with one — a Sprint, usually — and grow from there.

01

The Retainer

Run your year.

From $650 / month

Always-on social, sponsor recognition, asset design and resizing. Four tiers — scales with the size of your race calendar.

02

An Event Sprint

Spike around a big meeting.

From $2,200 flat

3 to 10 weeks of supercharged campaign work for one specific meeting. Paid ads, race-week reels, post-race wrap. Stacks on a retainer or runs solo.

03

A Project

Order off the menu.

From $420 / project

Single deliverables. Track shoots, signage, EDMs, post-race wraps, site builds. Retainer clients get tier discounts.

Retainer = the drumbeat. Sprint = the fireworks. Standard Saturday meetings run on your Retainer's weekly social drumbeat — no Sprint needed. Save Sprints for the meetings that move the needle. Most clubs run a Retainer year-round and 1-3 Sprints around their feature days.
02 / 07
Retainers — the drumbeat Four tiers

N° 02 — Retainer tiers

The Retainer.
Your monthly baseline.

Fixed-fee monthly subscription. Covers always-on social presence and the steady administrative work of every meeting on your calendar — without the firework lead-up.

Running fewer than 6 meets a year? A retainer is overkill. Buy a Standard Sprint ($2,200 flat) as a one-off campaign instead — covers a single meeting end-to-end, no monthly commitment.

By the tier The Saddlecloth$1,400 / mo$16,800 / yr The Silks$2,500 / mo$30,000 / yr The Carnival$4,200 / mo$50,400 / yr
Best fit Standard Country Provincial / Premium Regional Metro / Major Hubs
Race meets / yr 6 – 15 meets 16 – 35 meets 40+ meets
Posts / week 2-3 posts 4-5 posts + weekly reel 6-8 posts + daily reels
Email (EDM) drumbeat NEW 1 / month (Member update) 2 / month (Fields & Tix) Weekly segmented sends
Sponsor posts 1 / month 2 / month + season pack Weekly + B2B LinkedIn push
Master artwork + sizes 1 / meet (full set) All meets + 4 / mo extra Unlimited (incl. corp hospitality)
Web calendar sync NEW — Monthly updates Weekly updates & ticketing sync
Community management 24hr replies 12hr replies Same-day monitoring
Post-race wraps included 1 / year 4 / year Every weekend / feature meet
Performance report Monthly Monthly + ROI dashboard Monthly + per-sponsor reporting
Project & Sprint discount 5% off Sprints & Projects 10% off Sprints & Projects 15% off Sprints & Projects
Standalone equivalent $2,200 / mo $3,550 / mo $5,800 / mo
You save by bundling $800 / mo · 36% $1,050 / mo · 30% $1,600 / mo · 28%
Retainers do NOT include — paid Meta ad spend, race-week countdown reels, multi-stage EDM funnels, or signage design for big cups. Those live in a Sprint (next page) or a Project.
03 / 07
Sprints — the fireworks Three sizes

N° 03 — Event Sprint sizes

The Sprint.
Six weeks (give or take) to a sold-out meeting.

Flat-fee, finite, event-focused. A campaign engineered around one specific meeting — Cup Day, sponsor-launch Saturday, Ladies' Day. Stacks on top of any retainer at full project discount.

By the size Standard Sprint$2,200 flat3 weeks Cup Sprint$4,500 flat6 weeks Carnival Sprint$8,500 flat8-10 weeks
Best fit Standard meet that needs a boost Annual Cup Day or Showcase Multi-day carnival or feature weekend
Content cadence 3 weeks of event-focused content. Retainer cadence pivots, no double-posting. 6 weeks of Cup-focused content. ~8-18 extra posts in race-week on top of retainer baseline. 8-10 weeks of carnival-mode content. ~20+ extra posts including daily race-week reels.
Hero edits / reels 1 hero edit + cut-downs 3 hero edits + race-week reels Daily race-week reels + sponsor activation reels
Paid Meta & spend mgmt Setup only — your spend Managed up to $3,000 budget Managed up to $8,000 budget
EDM funnel Race-day reminder 3-stage funnel Multi-stage + segmented
On-day photo + video capture — ✓ half-day ✓ full-day
Post-race wrap (60s + verticals) — ✓ included ✓ included
Signage design — ✓ 5-piece suite ✓ full carnival program
Influencer seeding — Local micro-influencers Regional + lifestyle
How often clubs run them — Picnic / fewer-than-6-meet clubs: 1 a year (a Standard Sprint, no retainer needed). Standard Country (Saddlecloth tier): 1 a year (Cup Sprint on top of retainer). Provincial / Premium Regional (Silks): 2-3 a year (Cup + 1-2 Showcase days). Metro / Major Hubs (Carnival): 4+ across the season.
04 / 07
Projects — off the menu À la carte rates

N° 04 — Project menu

Projects.
The à la carte rate sheet.

Single deliverables. No retainer required. Retainer clients get the tier discount on top of these rates (5-15%).

Capture

Track Shoot — half day (200+ stills)$950
Track Shoot — full day (stills + clips + 60s film)$1,650
Post-Race Wrap (60s + 3 verticals, 48hr turnaround)$900

Trackside Signage

Signage — single piece design$450
Signage — race-day suite (5+ pieces, sized for installer)$1,800
Signage — full carnival program (incl. print mgmt)$4,500

Design

Asset Factory — single race day (master + 12 sizes)$1,200
Race Book / Program Design$1,250
Sponsor Spotlight Pack (per sponsor / season)$650

Digital

EDM Build + Send (single list, single send)$420 / send
Squarespace Site Build (5 pages, mobile, calendar embed)$2,800

Strategy

Strategy / Audit (4-week one-off engagement)$1,800
05 / 07
Worked examples What clubs actually pay

N° 05 — Worked examples

Four clubs.
Four annual budgets.

Real-shaped scenarios so your committee can scale-check the model against your own calendar.

Picnic Club

1-2 meets · no retainer

Standard Sprint at $2,200 flat
+ Trackside Signage suite $1,800
+ Track shoot half-day $950
One-off total $4,950 per event · no monthly

Standard Country

10 meets · 1 Cup

The Saddlecloth retainer at $1,400/mo × 12 = $16,800
+ Cup Sprint $4,500 flat
+ Track shoot half-day $903 (5% off)
Year total $22,203 ≈ $1,850 / mo

Provincial / Premium Regional

22 meets · 1 Cup · 1 Showcase

The Silks retainer at $2,500/mo × 12 = $30,000
+ Cup Sprint $4,500 + Standard Sprint $2,200
+ 2× Track shoots $1,710 (10% off)
Year total $38,410 ≈ $3,200 / mo

Metro / Major Hub

40+ meets · Cup + Carnival

The Carnival retainer at $4,200/mo × 12 = $50,400
+ 1× Carnival Sprint $8,500 + 2× Cup Sprints $9,000
+ 4× Sponsor Packs $2,210 (15% off)
Year total $70,110 ≈ $5,840 / mo
06 / 07
Fine print & contact Last page

N° 06 — The bits in the boot

Fine print.
The terms in plain English.

Money

  • All fees ex-GST. We're GST-registered.
  • Retainers billed monthly in advance, 14 day terms.
  • Sprints invoiced 50% on engagement, 50% on race-day +1.
  • Projects 50% on brief sign-off, 50% on delivery.
  • Paid ad spend is YOUR cost — we manage it, you fund it.

Travel & on-site

  • Travel beyond 90 km from base — $0.95 / km.
  • Accommodation at cost when overnight is needed.
  • Per-diem $90 when on-site for race day.
  • We don't bill travel inside 90 km.

Engagement & exit

  • Retainers: 3-month minimum, then month-to-month.
  • 30 days notice to pause or cancel after the minimum.
  • Sprints: cancellation up to 2 weeks out, 50% refund.
  • Projects: cancel before brief sign-off — full refund.

What you own

  • All final deliverables — yours, on payment in full.
  • Source files included on Sprints & Carnival retainers.
  • Source files $200/file on Card & Saddlecloth tiers.
  • Photo + video bank yours to use indefinitely.

Want to talk it through? Book a track walk.

30-minute call. No pitch deck. Three honest options inside two days.

hello@racecoursemarketing.com.au
0400 000 000
Australia-wide · ABN 00 000 000 000
07 / 07