Australia's racecourse marketing studio.
We make the assets, run the campaign and ship the post-race wrap — so your committee can stand at the rail on race day, not at a laptop.
Big-city agencies are out of reach. Local generalists don't know what a TAB digital screen needs at 3am.
We're the third option — a studio that exists for Australian race clubs and nothing else.
“The committee don't want TikToks.
They want to sell fifty more VIP tickets to the under-thirty-fives.”
The race days, the marquees, the mounting yards. Here's the world we shoot in.
Six things we make. Buy any one standalone — or bundle the recurring ones into a retainer. Tap any line to see what's inside.
The weekly drumbeat — feed posts, stories, reels, community management. We post for you via Metricool so the link is right and the artwork doesn't get cropped to bits.
↗ Race-week climbs to 8 posts/day with a daily countdown reel.
Available — as a standalone subscription · or bundled in any retainer.
One race day. One master artwork. Every size you'll ever need — local newspaper, racebook cover, TAB screen, gate signage, socials, EDM headers. One invoice.
Available — standalone · bundled in any retainer · included in every Sprint.
The bit committees forget. Branded "Sponsor Spotlight" posts and recognition reels delivered to the sponsor's marketing contact. Renewals stop being a coin-flip.
Available — standalone · bundled from Saddlecloth retainer up · included in Cup & Carnival Sprints.
If your committee sends shaky iPhone footage, we can't help with it. So we'd rather come and shoot it ourselves. A photo + video bank you'll use for twelve months.
Available — as a one-off project · retainer clients get a tier discount.
Highlight reel out the door before the next club has even posted gate numbers. Sponsor logos in, winning times on screen. Sells next year's tickets for you.
Available — standalone · 2/yr in Silks retainer · every meet in Carnival retainer · included in Cup & Carnival Sprints.
Running rail signage, mounting yard banners, fence wraps, marquee fascia, sponsor recognition boards. Design + print specs + install coordination — so your sponsors actually see themselves at the track.
Available — standalone · design included in Cup & Carnival Sprints.
Most clubs use all three across a year — but you don't have to.
Run your year.
From $650 / month
A monthly subscription for always-on social, sponsor posts and asset resizing. Four tiers, scales with your race calendar.
See the four tiers ↓Running fewer than 6 meets a year? A retainer is overkill — buy a Standard Sprint ($2,200) as a one-off instead.
Spike around a big meeting.
From $2,200 flat
A 3 to 10-week campaign for any meeting that needs more than your weekly drumbeat — a Cup Day, a sponsor-launch Saturday, a Ladies' Day. Stacks on top of a retainer.
See the three sizes ↓Order off the menu.
From $420 / project
Track shoots, signage, EDMs, post-race wraps — single deliverables you grab whenever you need one.
See common projects ↓The drumbeat. Ongoing, monthly, year-round. Steady social presence so the club looks alive when no race day is in sight. Always-on posts, sponsor recognition, monthly reporting.
Time horizon: indefinite
Cadence: steady weekly drumbeat
Outcome: a club that always looks professional
The fireworks. Finite, flat-fee, event-focused. A 3-10 week campaign engineered around a single big meeting — a Cup Day, a sponsor-launch Saturday, a Ladies' Day. Paid ads, race-week reels, on-day capture, post-race wrap.
Time horizon: 3-10 weeks, fixed
Cadence: building crescendo to one date
Outcome: bums on seats for one specific meeting
Most clubs run both — a Retainer for the year, plus a Sprint or two when a big meeting's on the horizon. Standard Saturday meetings? Those run on your Retainer's weekly drumbeat — no Sprint needed. Save Sprints for the meetings that move the needle.
Every retainer tier, every sprint inclusion, every project line item. PDF, no sales call attached.
All fees ex-GST · Travel beyond 90 km charged at $0.95/km + accom. at cost.
This is the beat-sheet behind the $4,500 Cup Sprint. Drag to scroll.
Brief, audience tiers, master artwork approved. Sponsor packs sent. Tickets go live.
Local newspaper booked, regional radio briefed, Meta campaigns warm-up. Save-the-date EDM.
Hospitality content drops daily. Corporate-targeted ads. Phone scripts to your committee.
One sponsor a day across socials. Reels with their staff. Their inbox lights up.
60-second hero edit, three short cuts. Local influencers seeded. Final ticket push.
Photo + video team on-site capturing for the wrap. Highlight reel out the door by Tuesday.
Remote-first across the country. We travel for race days that warrant it — from the Top End to the Apple Isle.
Country racing clubs nationwide.
One studio, one phone number.
We've stood at the rail since we were knee-high. We know what a Group 1 is and we know what a maiden is. We know that the steward's office runs on instant coffee and that the sponsor of the Class 3 Handicap is somebody's cousin.
Have a yarn →A 30-minute call. No pitch deck. We come back inside two days with three honest options.
