Racecourse Marketing
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What we do

Modular by design.

Six things we make. Grab any one on its own — or bundle the recurring ones into an ongoing package. Tap any line to see what's inside, then tell us what your club needs.

  1. The weekly drumbeat — feed posts, stories, reels, community management. We post for you via Metricool so the link is right and the artwork doesn't get cropped to bits.

    • 2 to 12 posts a week, by intensity
    • Reply-within-12-hours community management
    • Monthly one-pager — reach, ticket clicks, sponsor mentions
    A week in the feed

    Inside a Silks-tier week — what 6 to 8 posts actually look like.

    1. MonHeritage
      throwback
    2. TueSponsor
      spotlight
    3. WedBehind
      the scenes
    4. ThuRace-day
      promo
    5. FriShort-form
      reel
    6. SatCommunity
      member
    7. SunWrap or
      sponsor rec.

    Race-week climbs to 8 posts/day with a daily countdown reel.

    Available — as a standalone subscription · or bundled in any retainer.

  2. One race day. One master artwork. Every size you'll ever need — local newspaper, racebook cover, TAB screen, gate signage, socials, EDM headers. One invoice.

    • Master design + a dozen export sizes
    • Print-ready PDFs with bleed
    • Animated versions for digital screens

    Available — standalone · bundled in any retainer · included in every Sprint.

  3. The bit committees forget. Branded "Sponsor Spotlight" posts and recognition reels delivered to the sponsor's marketing contact. Renewals stop being a coin-flip.

    • Spotlight posts per sponsor, per race day
    • End-of-season sponsor pack (PDF + image library)
    • Retention conversation script for your committee

    Available — standalone · bundled from Saddlecloth retainer up · included in Cup & Carnival Sprints.

  4. If your committee sends shaky iPhone footage, we can't help with it. So we'd rather come and shoot it ourselves. A photo + video bank you'll use for twelve months.

    • 200+ edited stills delivered in 7 days
    • 15–30 short-form vertical clips, captioned
    • One hero film, 60 seconds, music cleared

    Available — as a one-off project · retainer clients get a tier discount.

  5. Highlight reel out the door before the next club has even posted gate numbers. Sponsor logos in, winning times on screen. Sells next year's tickets for you.

    • 60-second hero edit + 3 vertical cut-downs
    • All sponsor mentions visible above the fold
    • Delivered ready-to-post, not a Dropbox link

    Available — standalone · 2/yr in Silks retainer · every meet in Carnival retainer · included in Cup & Carnival Sprints.

  6. Running rail signage, mounting yard banners, fence wraps, marquee fascia, sponsor recognition boards. Design + print specs + install coordination — so your sponsors actually see themselves at the track.

    • Single-piece design (rail, banner, fence)
    • Race-day signage suite (5+ pieces, sized for installer)
    • Print management with regional suppliers
    • Permanent infrastructure refresh program

    Available — standalone · design included in Cup & Carnival Sprints.

What a Cup Sprint looks like

Six weeks, week by week.

This is the beat-sheet behind a typical Cup Sprint — the build-up to one big meeting. Drag to scroll.

Week 06 out

Strategy & assets locked.

Brief, audience tiers, master artwork approved. Sponsor packs sent. Tickets go live.

Week 05 out

Awareness push.

Local newspaper booked, regional radio briefed, Meta campaigns warm-up. Save-the-date EDM.

Week 04 out

Marquee push.

Hospitality content drops daily. Corporate-targeted ads. Phone scripts to your committee.

Week 03 out

Sponsor spotlight.

One sponsor a day across socials. Reels with their staff. Their inbox lights up.

Week 02 out

Race-week trailer.

60-second hero edit, three short cuts. Local influencers seeded. Final ticket push.

Race week

On the day & the wrap.

Photo + video team on-site capturing for the wrap. Highlight reel out the door by Tuesday.

Seen enough? Let's talk.

Tell us your race calendar and what you're trying to fill. We come back inside two days with three honest options — every one fixed-fee.